Autotune
Auto-Tune is audio processor software released on September 19, 1997, by the American company Antares Audio Technologies. It uses a proprietary device to measure and correct pitch in music. It operates on different principles from the vocoder or talk box and produces different results. Auto-Tune can be used in both post-production music mixing and in real-time live performances.
Auto-Tune was initially intended to disguise or correct off-key inaccuracies, allowing vocal tracks to be perfectly tuned. Cher's 1998 song "Believe" popularized the use of Auto-Tune to deliberately distort vocals, a technique that became known as the "Cher effect". It has since been used by many artists in different genres, including Daft Punk, Radiohead, T-Pain and Kanye West. In 2018, the music critic Simon Reynolds felt that Auto-Tune had "revolutionized popular music", calling its use for effects "the fad that just wouldn't fade. Its use is now more entrenched than ever."
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