G.U.

G.U. (ジーユー, jīyū) is a Japanese discount casual wear designer, manufacturer and retailer, with 451 stores (As of 31 May 2022) across Japan. It is fully owned by the company Fast Retailing, which is better known as the owner of the retail chain Uniqlo. The name is a pun of the word jiyū (自由), meaning "liberty, freedom" (from high cost clothing). Its signature product is a pair of jeans, which costs 990 yen. As of November 2023 there are 472 locations.