Die Lit
Die Lit is the debut studio album by the American rapper Playboi Carti. It was surprise-released on May 11, 2018, through AWGE and Interscope Records. Recording began in December 2017, following the release of its predecessor, Playboi Carti (2017), and concluded in March 2018. Die Lit is a trap and mumble rap album characterized by distorted 808 drums and ethereal synthesizer melodies. Produced primarily by Pi'erre Bourne, the album incorporates elements of cloud rap, emphasizing mood and rhythm over lyrical complexity. Guest appearances include Skepta, Travis Scott, Lil Uzi Vert, Bourne, Nicki Minaj, Bryson Tiller, Chief Keef, Gunna, Red Coldhearted, Young Thug, and Young Nudy.
Die Lit received generally positive reviews, with critics praising its appeal and production but criticizing its lack of variety and lasting impact. The album was also a commercial success, debuting at number three on the US Billboard 200, with 61,000 album-equivalent units earned in its first week; in July 2019, it was certified Gold by the Recording Industry Association of America (RIAA). The album was supported by the promotional single "Love Hurts" (featuring Travis Scott), released on May 2, 2018, exclusively on SoundCloud. An accompanying tour began in July 2018.
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