Often

"Often" is a song by the Canadian singer-songwriter the Weeknd. It was released on July 31, 2014, as the lead single from his second studio album, Beauty Behind the Madness (2015). The song contains a sample from "Ben Sana Vurgunum" by Turkish singer Nükhet Duru. "Often" peaked within the top 60 on the Billboard Hot 100 and the top 70 of the Canadian Hot 100. The song won two awards at the 2015 Much Music Video Awards, Video of the Year and Best Director.