Maxo
PC Music is a record label and art collective based in London and run by producer A. G. Cook. It was founded in 2013, uploading its first releases to SoundCloud that year. Artists on its roster have included Hannah Diamond, GFOTY, Danny L Harle, Finn Keane (previously known as Easyfun), Namasenda, and Planet 1999. The label's releases have been showcased on the compilations PC Music Volume 1 (2015), Volume 2 (2016), and Volume 3 (2022). As of 2024, the label exclusively does archival projects and special reissues.
The label is known for its surreal or exaggerated take on pop music tropes from the 1990s and 2000s, often featuring pitch-shifted, feminine vocals and bright, synthetic textures. PC Music has been characterized as embracing the aesthetics of advertising, consumerism, and corporate branding. Its artists often present devised personas inspired by cyberculture. The label has elicited both praise and criticism from journalists, and has been called "polarizing".
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