Future Shake
Odwalla Inc. () was an American health food company based in Dinuba, California. Founded in Santa Cruz, California in 1980 and formerly headquartered in Half Moon Bay, California from 1995 to 2020, the company's product lines included fruit juices, smoothies, soy milk, bottled water, organic beverages, and several types of energy bars known as "food bars".
The company experienced strong growth after its incorporation in 1985, expanding its distribution network from California to most of North America, and went public in 1993.
Odwalla juice caused a fatal outbreak of E. coli O157:H7 in 1996 because of numerous flaws in its safety practices, for which the company was found criminally liable. Despite industry norms, Odwalla originally sold unpasteurized juices, to avoid altering the flavor of its juices. Following the E. coli (Escherichia coli) outbreak and the death of at least one child, Odwalla adopted flash pasteurization and other sanitization procedures. Odwalla recalled its juices and experienced a 90% reduction in sales following the event. The company gradually recovered and, the following year, became profitable again.
In 2001, Odwalla was acquired by The Coca-Cola Company for US$181 million and became a wholly owned subsidiary. In July 2020, Coca-Cola announced it would discontinue the Odwalla brand by August 2020. The brand was sold to Full Sail IP Partners in 2021. Its headquarters was relocated to its production facility some time in the early 2020s. There is currently no way to purchase Odwalla products.
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