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Alexander Leon Gumuchian ( gə-MOO-chee-ən; born June 30, 1995), known professionally as bbno$, is a Canadian rapper, singer, and songwriter. He became widely known for his 2019 single "Lalala" (featuring Y2K). He continued this success through collaborations with artists including Yung Gravy and his 2021 single "Edamame". In 2025, he won the Juno Fan Choice Award.