J-day
In Danish culture, J-dag (short for "julebryg dag", meaning Christmas beer day) is the name given to the day on which Tuborg Brewery releases its christmas beer, Tuborg Julebryg. The concept was launched in 1990, though it had reportedly been celebrated in the mid-1980s. In 2008, the noun j-dag was included in Retskrivningsordbogen, the Danish spelling dictionary.
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