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Pickup artists (PUA) are people whose goals are seduction and sexual success. Predominantly heterosexual men, they often self-identify as the seduction community or the pickup community. This community exists through various channels, including internet newsletters, blogs, seminars and one-on-one coaching, forums, groups, and local clubs known as "lairs".
The rise of "seduction science", "game", or "studied charisma" has been attributed to modern forms of dating and social norms between sexes which have developed from a perceived increase in the equality of women in Western society and changes to traditional gender roles. Commentators in the media have described "game" as sexist or misogynistic.
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