Nerf
Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, and baseball. Their best known toys are their dart guns (referred to by Hasbro as "blasters") that shoot ammunition made from "Nerf foam" (partially reticulated polyether type polyurethane foam). Their primary slogan, introduced in the 1990s, is "It's Nerf or Nothin'!". Annual revenues under the Nerf brand are approximately US$400 million.
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