Ian Betteridge
Betteridge's law of headlines is an adage that states: "Any headline that ends in a question mark can be answered by the word no." It is named after Ian Betteridge, a British technology journalist who wrote about it in 2009, although the principle is much older. It is based on the assumption that if the publishers were confident that the answer was yes, they would have presented it as an assertion; by presenting it as a question, they are not accountable for whether it is correct or not. The adage does not apply to questions that are more open-ended than strict yes–no questions.
The maxim has been cited by other names since 1991, when a published compilation of Murphy's law variants called it "Davis's law", a name that also appears online without any explanation of who Davis was. It has also been referred to as the "journalistic principle" and in 2007 was referred to in commentary as "an old truism among journalists".
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