THE MAG
The Mag, known as Phonotonal since 2019, is an independent and alternative music magazine in the United Kingdom which has been published online since 2003. Contributions in the form of reviews and music articles were made by aspiring music journalists, photographers and enthusiasts such as Steve Fenton, Pete Habert, Stuart Smith and Mark Holloway.
The Mag gained exposure in 2006 when the magazine's website became the largest of its kind (source Alexa Internet - Independent and Alternative Music) and it reached its peak in 2007, hosting an awards show that gained recognition from the BBC, as well as radio stations Original 106 (Solent) and Southern Counties Radio.
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