Vegan Friendly
Vegan Friendly, formerly the Association for the Vegan Future, is an Israeli organization founded in September 2012 by Omri Paz, an advocate of veganism and animal rights.
The association operates in two main areas:
Promoting the vegan lifestyle: labeling vegan products and vegan-friendly businesses, encouraging businesses to add vegan options, and organizing large-scale events.
Raising awareness, explanation, and education: achieved through the execution of innovative projects in various fields by the supporters' club - Vegan Active.
Some of the most noticeable projects of Vegan Friendly include: The world's largest vegan festival - Vegan Fest; The first vegan commercial in Israel; "A Mother's Testimony" which included the participation of Rotem Sela; "Food Engineers" project; Gary Yourofsky's visit and lecture tour in Israel; The Vegan congress.
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