VIER
Play is a Belgian-Flemish commercial television channel. It is part of Play Media and production company Woestijnvis.
As of 2010, the channel has a market share of more than 7%.
The channel was formerly known as VIER from 17 September 2012 to 27 January 2021. On 28 January 2021, the channel was rebranded to Play4. On 13 October 2025, the channel was rebranded to Play.
Its owner also operates sister stations Play Fictie, Play Actie and Play Reality. The channel broadcasts entertainment shows, series, cartoons, movies, and sports.
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