MESSAGES
A message is a unit of communication that conveys information from a sender to a receiver. It can be transmitted through various forms, such as spoken or written words, signals, or electronic data, and can range from simple instructions to complex information.
The consumption of the message relies on how the recipient interprets the message, there are times where the recipient contradicts the intention of the message which results in a boomerang effect. Message fatigue is another outcome recipients can obtain if a message is conveyed too much by the source.
One example of a message is a press release, which may vary from a brief report or statement released by a public agency to commercial publicity material. Another example of a message is how they are portrayed to a consumer via an advertisement.
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