Soft Girl

Soft girl or softie describes a youth subculture that emerged among Gen Z young women around mid-to late-2019. Soft girl is a fashion style and a lifestyle, popular among Gen Z young women on social media, based on a deliberately cutesy, feminine look with a "girly girl" attitude. Being a soft girl also may involve a tender, sweet, and sensitive personality. The soft girl aesthetic is a subculture that found predominant popularity through the social media app TikTok. Singer-songwriter Ariana Grande has been credited with popularizing the soft girl aesthetic.

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