Blooom

Blooom, often stylized as "blooom", was an online Registered Investment Adviser that managed individual participant accounts in IRAs and in employer sponsored retirement plans such as 401(k), 403(b), or TSP. The company was founded in 2013 by Chris Costello, who served as chief executive officer. In January 2021, Blooom managed $5 billion in assets. In December 2022, it was purchased by Morgan Stanley and ceased operation.