Rachel Viccaji
Coke Studio Pakistan (Urdu: کوک اِسٹوڈیو پاکستان) is a Pakistani television programme and a part of the international music franchise, Coke Studio, which features studio-recorded music performances by established and emerging artists. It is the longest-running annual television music show in Pakistan, airing annually since 2008. The programme's concept originated in Brazil and has subsequently expanded its reach worldwide.
The show combines a myriad of musical influences, from traditional Pakistani classical, folk, Sufi, qawwali, ghazal and bhangra music to contemporary hip hop, rock and pop music. It is noted for promoting Pakistan's multiculturalism by inviting artists from various regions and languages to collaborate musically.
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